“Brainwave Bikes gave me purpose in life,” he said.
His mother, Vicky, added that it was the first time in his life that Daniel had a chance and was accepted as himself.
“It triggers something in them. At the end of the day, they want to work and earn money like any other young person,” Bird said.
The need is great. At the recent Government Jobs Summit, Australian of the Year Dylan Alcott said only around 54% of the estimated 4.5 million people with disabilities were in the labor force – a rate participation that has not changed in 28 years.
And Australia has the seventh lowest employment rate for people with disabilities.
Each year, approximately 500,000 bicycles end up in landfill. The numbers are set to rise as in 2020-21 – amid lockdowns – Australians imported 1.75 million bikes.
“The good news is that people have been cycling more during the pandemic. It’s a big tick. But half [the bikes] will end up in a landfill,” Bird said.
Kieran McMahon is the manager of the hypermarket.
“Bikes don’t have just one life. It’s not a use and throw away thing, we want to come full circle and we have the ability to do that,” he said.
“It’s the premier supermarket for quality, refurbished and tested used bikes.”
Bikes can be dropped off at Mercedes-Benz car showrooms, some hard trash collections run by Cleanaway, some municipal transfer centers, some local scout groups and 99 bike shops.
The company is also supported by the Newsboys Foundation, the Lord Mayor’s Foundation, the City of Kingston and Chain Reaction.
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