BikeExchange Hires New US Director, US Sales Manager; Mix other key positions

Cameron Simpson promoted to head of North America; Garret Becker becomes Head of North American Sales

Asheville, North Carolina (September 15, 2022) Continuing to exceed expectations for growth and expansion in North America (NA), BikeExchange/Kitzuma Cycling Logistics – now operating under the same umbrella following the merger last December – has added/revamped certain key positions in North America. Nord for BikeExchange, including appointing Cameron Simpson as head of North America with immediate effect. Three other North American leadership changes were also announced.

Kitzuma co-founder Taylor Essick, who announced the changes, will remain CEO in NA for both brands. Other major leadership changes are the promotion of Matthew Smith, a former BikeExchange NA employee to e-commerce operations manager in NA; and Garret Becker becomes head of sales for both North American brands. Rounding out the roster, Kristofer Stewart will fill the role of Customer Service Manager.

Simpson’s rapid rise through the ranks of BikeExchange/Kitzuma Cycling Logistics is partly due to her 15 years in several areas of the cycling industry: she started working for a small frame builder, followed by a stint as a builder of custom wheels, then in sales at a major component brand. This experience brought her to BikeExchange / Kitzuma Cycling Logistics a year ago, and she has been climbing the ranks ever since.

“It’s a huge honor to be offered this role, and I’m thrilled to help steer these innovative brands – which make the retail bike shopping experience so much more enjoyable and expansive – towards growth and continuous expansion,” said Simpson. “With the right tools and leadership, we are committed to elevating the dignity of online sales in our industry as a whole. So brands and retailers can continue to focus on making and selling stellar bikes with exceptional in-store service. We’re here to be the experts in e-commerce and direct-to-consumer bike shipping.

Prior to his time at BikeExchange, Smith worked for Specialized and H2 in retail and marketing roles. He is also an accomplished XC racer. Becker, whose is responsible for acquiring retail and brand partners for BikeExchange in North America, brings technical and legal training to the job through his years of related experience in New York. It also brings some credibility to New York after years of racing the critics scene.

ABOUT BIKE EXCHANGE: BikeExchange Limited (ASX:BEX) is a leading operator of global cycling-focused online marketplaces that enable a dedicated and growing global audience of consumers to connect and transact with thousands of retailers and brands. The company was founded in Melbourne in 2007, with the aim of bringing together the fragmented global cycling industry to trade and evolve. BikeExchange listed on the Australian Stock Exchange (ASX) in February 2021. Today it is home to over 1,500 brands, over 1,650 retailers and over 900,000 products globally, with an annual audience of over 28 million consumers .

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